Thursday, June 11, 2020

Knocked down by virus, auto shows adapting to remain relevant June 11, 2020 at 07:29PM

The Geneva International Motor Show in March was canceled because of the virus, as was Detroit’s blockbuster event. The Detroit show would have begun this week, as it had already been moved to warmer fan-friendly dates this year after decades anchoring the late-winter calendar. Los Angeles organizers, however, say their November show must go on. These are dark times, but talk to show producers and there’s a cautious confidence they can hold their relevance.

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