'Segment underserved': RE's expansion ambitions pass through apparel business January 14, 2020 at 03:28PM

Royal Enfield, a leading two-wheeler motorcycle manufacturer, on the quest of the market pie in the apparel business, entered the fray in 2014. Finding feat, it has come a long way, backed by its RE motorcycle fraternity. Still a fair gap to bridge from the market leaders, RE apparel business has carved a niche for itself with 100 styles available in helmets, 80 in T-shirts, 20 in gloves and five in riding jackets.